I ensure that complex brand activation projects are implemented on time and reliably.
Senior Project Management
Brand Activation · Retail · International Implementation
Europe-wide. Well-organized. Reliable. Human.
Hej & Welcome!
My name is Melanie—I’m a Senior Project Manager for brand activation and retail projects.
I help agencies and brands not only plan complex campaigns—but also execute them successfully.
Because this is often where the biggest challenge arises:
Ideas are there.
The concepts are in place.
But as soon as multiple markets, tight deadlines, and numerous stakeholders come into play, things quickly become confusing.
That's exactly where I come in.
I bring structure to projects, coordinate all stakeholders, and ensure that ideas are turned into concrete results—on time, efficiently, and in a way that can be implemented.
👉 I spot early on when projects are running into trouble—and make sure they get back on track.
Whenever you need me
Typical situations in which I provide support:
• Projects are no longer going according to plan
• Timelines are under pressure
• Coordination between markets and teams becomes confusing
• Suppliers or manufacturers are becoming critical
• There is a lack of clear direction and prioritization
• Campaigns need to be launched or salvaged on short notice
👉 That’s exactly when I step in.
Offers & Partnerships
Project Rescue Campaign Stabilization
When projects come under pressure or become unstable just before launch, I step in at short notice to take the reins and get them back on track.
Typical situations:
• Flip timelines
• Coordination between teams is no longer working
• Suppliers or manufacturers are becoming critical
• The launch is imminent—but the structure is missing
What you get:
• Analysis within 48 hours
• Clear prioritization and structure
• Revised timeline & task assignment
• Coordination of all stakeholders and partners
• Stabilization until implementation is possible
Setup:
• Immediate start possible
• remote or hybrid
👉 Investment:
€2,500–5,000 (depending on the project)
Interim Project Senior Lead
I’ll take charge of the day-to-day management of projects for a set period of time—acting as an extension of your team.
Ideal for:
• Lack of internal resources
• Projects running concurrently
• Implementation becomes critical
• temporary support for seniors is needed
Services:
• Project Management & Implementation
• Stakeholder-Management
• Supplier coordination (EU & Asia)
• Ensuring adherence to schedule, budget, and quality standards
Setup:
• Flexible (by the day or week)
Quick integration into existing teams (plug & play)
👉 Investment:
€750–950 per day
$3,500–$6,000 per week
Project Clarity Session
Quick, targeted support for specific challenges in ongoing projects.
Ideal for:
• you need clarity right away
• is stuck on a project
• you need a second, experienced perspective
Contents:
• 90-minute deep dive
• Quick analysis of the current situation
• specific recommendations for action
• clear next steps
👉 Investment:
€290 per session
Activation Setup & Rollout Structure
I develop a clear framework for implementing campaigns across multiple markets.
Ideal for:
• Campaigns are becoming more complex
• multiple markets are involved
• Processes are not clearly defined
Contents:
• Rollout structure
• KPI logic
• Timeline Setup
• Roles & Responsibilities
👉 Result:
A system your team can use on their own
👉 Investment:
€1,500–3,000 (one-time payment)
What I do
I take charge when projects become complex and execution is critical.
My focus is clearly on execution—that is, ensuring that projects are carefully planned, coordinated, and successfully implemented.
I specialize in providing support for:
Project Management & Oversight
I create clear timelines, define processes, and keep projects on track—even under pressure.
👉 I make sure that projects run smoothly and that everyone involved stays on the same page.
🟢 Production & Supplier Coordination
I work with international suppliers in Europe and Asia and ensure that quality, budget, and deadlines are met.
👉 I identify risks early on—and take action in a timely manner.
🟢 POS & Brand Activation
I oversee projects from concept to implementation at the point of sale.
👉 I make sure that ideas don’t just look good—they’re also feasible.
What sets me apart
Over 20 years of experience have made one thing clear to me:
The biggest challenges rarely lie in the idea –
but in the implementation.
I can tell early on when projects start to go off track:
• unrealistic timelines
• unclear responsibilities
• Risks in production or logistics
And that's exactly where I come in.
I work in a structured, transparent, and solution-oriented manner—with a clear sense of what is feasible.
👉 I make sure that projects aren't just well-conceived—they actually work.
Experience & Focus
• International project management (Europe & Asia)
• POS & Retail Activation
• Haptic promotional items & production
• Supplier Management & Import Processes
• Budget and KPI accountability
• Stakeholder management & coordination
• Integration of offline and digital touchpoints
Let's talk
If you need help with a complex project –
or realize that a project needs more structure:
I look forward to hearing from you. I usually respond within 24 hours.
Additional advantages
Plug & play
fast integration into your project
Efficient
remote work, no office, hardware, or social contributions
Motivate
I work with genuine interest in campaign success
Clear
Transparent pricing: hourly, daily, or project-based
Flexible
covering peaks, holidays, or absences
Easy
Minimal bureaucracy: contracts, data protection, and legal standards included
Thank you for reading this far!
Shall we get in touch?
I look forward to a partnership and the start of a shared brand journey.
Click on the contact button.
What others say about me
I had the pleasure to work with Melanie and her professionalism was remarkable.
She is a focused, detailed and dedicated professional, flexible in taking on challenging tasks and manage difficult project timings while keeping calm and focus.
She has a strategic mindset that pairs well with her pragmatic and efficient approach.
Her knowledge in Marketing touchpoints is deep and having her as part of our team was a true pleasure.
Geraldine Kramer, Global Account Director – Heimat TBWA
Melanie consistently works in a clear and structured way which makes every project run smoothly. In collaboration she is thoughtful and always a pleasure to work with. A reliable colleague who brings both calm and positivity to the team.
Frank Lammens, Founder – Retail Communications
Melanie combines a high-level creative understanding of brand goals with a grounded, structured approach to execution. She takes true ownership of her work and has a natural talent for translating customer’s vision into successful activations. She’s not just a project manager; she’s a dedicated partner who is always willing to go the extra mile for the team.
Kristina Träskman, Customer & Commercial Development – Language Trainers
Working with Melanie in my former team was a real stroke of luck. She was a huge help, especially during a very hectic period when we were working together to support a new customer. With her cheerful nature, hands-on approach, and tactical instincts, she immediately took responsibility and kept track of everything. She works extremely carefully, thinks proactively, and always remains solution-oriented. Especially in direct communication with clients and colleagues, she impresses with her clarity, professionalism, and reliability. I would work with her again anytime!
Marcel Heijmans, Account Director – adm Indicia