Together we create brand experiences that feel right.
Hej & Welcome!
I am Melanie -
Senior Brand Activation & Project Management
for premium brands and international agencies
Project management, brand activation & promotional merchandising.
Across Europe. Thoughtful. Efficient. Human.
What I do.
I support agencies and premium brands in executing complex brand and activation projects efficiently, strategically, and effectively – both nationally and across Europe.
I combine structured project management with the ability to coordinate brands across all touchpoints – from promotional items and POS experiences to digital channels.
My expertise links promotional marketing materials, POS experiences, and digital elements into a consistent, cross-channel brand activation.
Why me? Because...
I believe in the power of partnership-driven collaboration.
It’s more than a process - it’s a mindset.
Through my familiarity with Scandinavian people, where collaboration, openness, and mutual trust are highly valued, I have learned how powerful true partnership can be.
“Hygge” originally stands for coziness, well-being, and harmony in everyday life, but the underlying values - trust, openness, collaborative spirit, and shared purpose – translate perfectly into the business world.
This is how I work: honestly, constructively, and on equal footing.
Because successful brand activation always happens where people work with each other, not against each other.
What sets me apart
Working with me, you benefit from 20 years of experience in international agencies.
I’ve supported premium, FMCG, and lifestyle brands -
than an Account Director, Senior Project Lead, and as a connector between global teams, markets, and stakeholders.
My experience in cross-border collaboration, forecasting, KPI measurement, and senior-level brand management allows me to deliver project management that is precise, well-structured, and reliable.
My working style
- Professional, solution-oriented, structured
- Quick integration into existing teams (plug & play)
- Reliable, senior-level communication
- International experience: Nordics, DACH, Southern Europe
- Fluent in German & English
My unique combination
Promotional Items, POS & Digital
My profile is rare – and that’s what makes my added value.
I combine:
- Brand activation through promotional items
- POS experience & shopper marketing
- E-mail marketing & digital touchpoints
I take care of orchestration
Brand activation requires precise coordination. Creativity and ideas also need an experienced eye on sales targets, KPIs, and deadlines.
In project management, I coordinate ideas with timings, KPIs, CIs, suppliers, teams, and external partners, ensuring that plans become real, successful campaigns.
Where I fit
I love supporting many brands across many areas.
But my expertise lies here:
- Premium & lifestyle brands
- FMCG
- Full-service agencies
- Brand activation agencies
- Shopper marketing agencies
- Companies with international marketing teams
My services
Project Management & Brand Activation
I manage complex brand projects – nationally and across Europe.
- Coordination of internal teams, external partners, and suppliers
- Alignment of timings, budgets, KPIs, and CI guidelines
- Ensuring timely and efficient delivery
- Orchestrating ideas, concepts, and campaigns to successful completion
Brand Activation through promotional items & POS Experience
I ensure brands are consistently experienced at the point of sale and through promotional items.
- Purchasing, production, and logistics of marketing materials
- Planning and execution of POS materials and shopper marketing activities
- Ensuring consistent cross-channel brand presence
Digital Touchpoints & E-Mail Marketing
I complement analog brand activation with digital measuresstrategically aligned with offline activities.
- Planning and execution of E-mail marketing campaigns, fully compliant with regulations
- Creation and management of landing pages for lead generation
- Strategic ideas for efficiently collecting customer email addresses
- Coordinated planning between digital and promo items/POS activities, ensuring all touchpoints deliver a consistent brand experience
Cross-Border & International Projects
I bring international agency experience to ensure global brand activations run smoothly.
- Collaboration with international teams and markets
- Project management including forecasting, KPI measurement, and senior-level reporting
- Support in cross-border planning and execution
Additional advantages
Plug & play
fast integration into your project
Efficient
remote work, no office, hardware, or social contributions
Motivate
I work with genuine interest in campaign success
Clear
Transparent pricing: hourly, daily, or project-based
Flexible
covering peaks, holidays, or absences
Easy
Minimal bureaucracy: contracts, data protection, and legal standards included
Thank you for reading this far!
Shall we get in touch?
I look forward to a partnership and the start of a shared brand journey.
Click on the contact button.
Melanie consistently works in a clear and structured way which makes every project run smoothly. In collaboration she is thoughtful and always a pleasure to work with. A reliable colleague who brings both calm and positivity to the team.
Frank Lammens, Founder – Retail Communications
What others say about me
Working with Melanie in my former team was a real stroke of luck. She was a huge help, especially during a very hectic period when we were working together to support a new customer. With her cheerful nature, hands-on approach, and tactical instincts, she immediately took responsibility and kept track of everything. She works extremely carefully, thinks proactively, and always remains solution-oriented. Especially in direct communication with clients and colleagues, she impresses with her clarity, professionalism, and reliability. I would work with her again anytime!
Marcel Heijmans, Account Director – adm Indicia
I had the pleasure to work with Melanie and her professionalism was remarkable.
She is a focused, detailed and dedicated professional, flexible in taking on challenging tasks and manage difficult project timings while keeping calm and focus.
She has a strategic mindset that pairs well with her pragmatic and efficient approach.
Her knowledge in Marketing touchpoints is deep and having her as part of our team was a true pleasure.
Geraldine Kramer, Global Account Director – Heimat TBWA