Hej, it's great to have you here.

Here are a few facts about me. 

20 years 20 years from trigger marketing. .

Successfully self-employed since 2021..

Experience in owner-managed and international agencies – for premium, FMCG, fashion, hospitality, and automotive brands.

On the agency side, I was Account Director for an iconic American beverage brand with a red label that lights up eyes around the world with its trucks, especially at Christmas time.

As a native of Munich, I like the quote by Karl Valentin:

“I'm happy when it rains – because if I'm not happy, it rains anyway.”

That reflects my attitude. I am optimistic.I understand when things simply cannot be changed and look for solutions to make the best of them. Humor, respectful cooperation and appreciation are important to me.

And I like to be nice. Because we are all only human, and that makes our interactions much more enjoyable, successful, and and creative.

virtuelle-assistentin-melanie-fraunhofer-lehnt-seitlich-an-beton-mauer

I love animals

I like tea, especially green tea, but I need my two cups of coffee in the morning—otherwise I can't wake up.

Denmark has captivated me. The wonderful people, hygge, Danish design, and the beauty of this marvelous country never cease to fascinate me. The way I address you is no coincidence 🙂

I like to give things names. Our motorhome is called “Monsieur Cap” because the alcove looks just like that.

The best junk food is French fries... they're always a hit 🙂