Here are a few facts about me.

20 years 20 years from trigger marketing. .

Successfully self-employed since 2021..

Experience in owner-managed and international – for premium, FMCG, fashion, hospitality, and automotive brands.

At the agency, I served as Account Director for an iconic American beverage brand with a red label that attracts attention worldwide with its trucks—especially during the holiday season.

As a native of Munich, I like the quote by Karl Valentin:

“I'm happy when it rains – because if I'm not happy, it rains anyway.”

That sums up my attitude pretty well.

I take a solution-oriented approach, even when the circumstances aren't ideal.

I stay calm when things get complicated—and focus on moving projects forward.

Humor, respectful collaboration, and reliability are important to me.

And yes—I like being nice.

After all, at the end of the day, it’s always people who work together.

And that's exactly what makes the project better.

My work style is also influenced by my connection to Scandinavia—especially Denmark.
The collaborative spirit there—clear, trusting, and based on mutual respect—is also reflected in my work.