by Admin | Jul 27, 2026 | BLOG
Hardly any other topic is currently occupying the marketing world as much as artificial intelligence. New tools are emerging almost daily. Content can be created, campaigns planned or presentations prepared in a matter of minutes. Many tasks are being carried out more quickly....
by Admin | Jun 26, 2026 | BLOG
Trade marketing has always been complex. Different markets. Tight deadlines. Production. POS materials. Agencies. Suppliers. Internal stakeholders. And yet, something has changed in recent years. It is not that the projects have become more difficult. Rather, it is the...
by Admin | May 26, 2026 | BLOG
For a long time, marketing was simply organised. A permanent team. Clear roles. External support only in exceptional cases. Today, the reality is different. Campaigns are becoming more international. Launches are happening faster. Touchpoints are more diverse. And at the same time, there are many...
by Admin | Mar 31, 2026 | BLOG
Wenn man heute durch den Einzelhandel geht, sieht man immer wieder ähnliche Bilder: Produkte im Regal.Displays.Vielleicht ein QR-Code. Und trotzdem bleibt kaum etwas wirklich im Gedächtnis. Das ist kein Zufall. Denn viele POS-Aktivierungen werden noch immer so...
by Admin | Mar 12, 2026 | BLOG
Sometimes new ideas arise from everyday moments. I recently had a phone call that got me thinking about marketing. As we spoke, I realized once again how strongly personal interaction influences our perception. When we talk to...
