by Admin | Mar 31, 2026 | BLOG
Wenn man heute durch den Einzelhandel geht, sieht man immer wieder ähnliche Bilder: Produkte im Regal.Displays.Vielleicht ein QR-Code. Und trotzdem bleibt kaum etwas wirklich im Gedächtnis. Das ist kein Zufall. Denn viele POS-Aktivierungen werden noch immer so...
by Admin | Mar 12, 2026 | BLOG
Sometimes new ideas arise from everyday moments. I recently had a phone call that got me thinking about marketing. As we spoke, I realized once again how strongly personal interaction influences our perception. When we talk to...
by Admin | Feb 25, 2026 | BLOG
Hej, and welcome! If you're thinking about hiring me for shopper marketing, I'll show you what our collaboration could look like—clear, structured, and at the same time human. Getting to know each other It all starts with a short Teams call. We get to know each other...
by Admin | Feb 24, 2026 | BLOG
In my work, I rarely ask “what should we do?” — instead, I always ask: How can we ensure that every measure really has an impact? In shopper marketing, the focus is on the “shopper” — the person standing in front of the shelf, in the store, or on the...
by Admin | Feb 11, 2026 | BLOG
How structured collaboration works worldwide International marketing projects are rarely local these days. Teams work across multiple countries—often completely remotely. Germany, Spain, Portugal, England, the Netherlands, Belgium. Different...
by Admin | Feb 4, 2026 | BLOG
In a digital world and uncertain times In an age characterized by speed, availability, and a flood of digital information, we have learned to consume quickly. But it is precisely when everything is getting faster that the tangible unfolds its special...
