by Admin | Feb 24, 2026 | BLOG
In my work, I rarely ask “what should we do?” — instead, I always ask: How can we ensure that every measure really has an impact? In shopper marketing, the focus is on the “shopper” — the person standing in front of the shelf, in the store, or on the...
by Admin | Feb 11, 2026 | BLOG
How structured collaboration works worldwide International marketing projects are rarely local these days. Teams work across multiple countries—often completely remotely. Germany, Spain, Portugal, England, the Netherlands, Belgium. Different...
by Admin | Feb 4, 2026 | BLOG
In a digital world and uncertain times In an age characterized by speed, availability, and a flood of digital information, we have learned to consume quickly. But it is precisely when everything is getting faster that the tangible unfolds its special...
by Admin | Feb 2, 2026 | BLOG
and how simple KPI systems really break down silos Large brand organizations and agencies rarely lack ideas. They have strategies and budgets in place – and yet marketing measures often take longer than necessary, become more expensive, or lose momentum along the way...
by Admin | Jan 15, 2026 | BLOG
We live in a digital world. We scroll, swipe and click. Every day. Countless times. And that is precisely why haptic experiences are regaining importance. Not as a counterpoint to digital advertising, but as a meaningful addition. Because what we touch...
by Admin | Jan 5, 2026 | BLOG
(and why that still makes a difference today) Many of my current projects revolve around complex marketing setups: international brands, multiple agencies, tight timings, numerous stakeholders. What often surprises people is that my view of marketing was not shaped in...
